Spotify podcasts is failing citi5/10/2023 ![]() Sure, listening to a podcast tells says something about the listener (Tucker vs. ![]() As for the finances, it’s really about ads. I assume you mean financially? Obviously the audience, and my goodness those podcast counts are there. ~60-70% of premium subs come from freemium usersĪdditionally, I think the news that Apple is going into podcasting subscriptions validates Spotify's thesis. Spotify's top of funnel is driven by the company's freemium model. At its core podcasts are not meant to drive premium subs - its a retention, ad revenues and gross margin play. TLDR: their product team needs to step it up and pivot to think more like a social media/consumer platformĪs for the comments made by the Citi analysts - the KPI for podcasting is not premium subs growth, its premium retention. Key question really is do you think this is structural problem or a transitory problem? Most (if not all) mobile consumer companies leverage either mobile push notifications or SMS to drive engagement Look at how they executed their ticket promotions idea, mostly through email notifications, which has a horrible click through rate. It's not in their DNA, they made this far because of their engineering (it's actually hard to do streaming) and the fact really they were able to eat losses until they got scale. They need to use their 'shelf space' a lot better to use the analogy that the user below made.Ī risk factor for my thesis that 'Spotify can be a massive a consumer media platform' is inherently that Spotify can't effectively transition its 'product' mindset to be a true consumer first product. They've tried like a few different things (button at the bottom) and I'm assuming those UI changes probably led to lower usage. I wrote the long thesis that was posted here and I agree on the UI comments people are making in this thread.
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